Funan CapitaLand Mall
Facebook & Instagram Engagement
How do you shape a brand and influence the target market of a mall that isn't open yet?
In one and a half years, we mapped out a multi-pronged strategy that included collaborating with influencers, optimising media buys, covering the mall's pop-up events and creating and curating on-brand content for Funan CapitaLand Mall's Instagram and Facebook prior to their big opening.
In 1.5 years, both Facebook and Instagram fanbases grew 6 fold from 3,000 to over 18,000 followers, hitting the FY's KPI
Eager and curious fans got in touch via FB & IG expressing excitement, and with queries about the mall’s opening, effectively reflecting Funan’s strong brand presence
We created Facebook posts that went out at least six times a week publicising various content pieces including mall updates, giveaways, and original and curated content.
Similarly, we created and curated material for Funan's Instagram profile, with content going up six times a week, covering the streets and keeping audiences posted on the coolest thing on the block.