Funan CapitaLand Mall
Digital Campaign:
Facebook & Instagram Engagement
2018–2019
The Work
The Results
How do you shape a brand and influence the target market of a mall that isn't open yet?
In one and a half years, we mapped out a multi-pronged strategy that included collaborating with influencers, optimising media buys, covering the mall's pop-up events and creating and curating on-brand content for Funan CapitaLand Mall's Instagram and Facebook prior to their big opening.
In 1.5 years, both Facebook and Instagram fanbases grew 6 fold from 3,000 to over 18,000 followers, hitting the FY's KPI
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Eager and curious fans got in touch via FB & IG expressing excitement, and with queries about the mall’s opening, effectively reflecting Funan’s strong brand presence
Facebook Engagement
We created Facebook posts that went out at least six times a week publicising various content pieces including mall updates, giveaways, and original and curated content.
Instagram Engagement
Similarly, we created and curated material for Funan's Instagram profile, with content going up six times a week, covering the streets and keeping audiences posted on the coolest thing on the block.
